Mobile Services & eCommerce Consulting

eCommerce Design and Marketing Management

Client Problem – Major retailers needed to sell and activate mobile devices on service Radioshack BF cell phone pageplans with the major U.S. wireless carriers. Handsets, tablets, mobile hotpots and other devices were constantly changing and carrier competition drove major unexpected changes in plan design and pricing.

Solution – Gadgetspace partners led┬áthe multi-year development of the leading real-time activation platform for U.S. retailers and ecommerce players. The platform integrated real-time XML connectivity with all four major carriers with rules engines and anti-fraud technology.

Global contact centers and a mobile device logistics facility with over 99.5% same day ship rate were designed and deployed to support the platform. Our team drove sales with custom web analytics and marketing management Black Friday 2013 Orders final-001supporting:

  • Complex search strategies
  • SEO
  • Retargeting
  • Banner advertising
  • Lead marketing
  • Partner and Network Marketing Campaigns

Results – The platform supported the 3 largest U.S. mobile retailers and 15 of the top 20 ecommerce sites and activated in excess of 5 million devices.