Client Problem – Major retailers needed to sell and activate mobile devices on service plans with the major U.S. wireless carriers. Handsets, tablets, mobile hotpots and other devices were constantly changing and carrier competition drove major unexpected changes in plan design and pricing.
Solution – Gadgetspace partners led the multi-year development of the leading real-time activation platform for U.S. retailers and ecommerce players. The platform integrated real-time XML connectivity with all four major carriers with rules engines and anti-fraud technology.
Global contact centers and a mobile device logistics facility with over 99.5% same day ship rate were designed and deployed to support the platform. Our team drove sales with custom web analytics and marketing management supporting:
- Complex search strategies
- Banner advertising
- Lead marketing
- Partner and Network Marketing Campaigns
Results – The platform supported the 3 largest U.S. mobile retailers and 15 of the top 20 ecommerce sites and activated in excess of 5 million devices.